Health

Please find attached the Department’s reply to the question above. The reply is in Excel form as it lists expenditure figures for various media types from the 2009/10 financial year to the 2014/15 financial year. The electronic procurement system only allows for sourcing items per unique identifying code (ICN), which in this case is “Advertising” and therefor does not specify print, radio, etc. It should be noted that some details are not readily available as these are recorded on the payment batches themselves, of which some have been archived as they date back to 2009/10. We would therefore have to request the retrieval of these batches from the registry and this process takes longer than the time allowed to respond to the above question.

 

In summary, typical marketing spend includes: health related communication campaigns consisting of various above-the-line and below-the-line elements such as radio, print advertisement, social media and outdoor activations. These campaigns include:

Diarrhoea, Women’s Health, Child Health, the Triage system, the Appointment System, First 1000 Days, TB, HPV, etc.

GRAND TOTAL SPENT ON ADVERTISING: 2009-2015
2009-10	R674 000
2010-11	R1 717 000
2011-12	R1 041 000
2012-13	R1 231 000
2013-14	R2 282 000
2014-15	R4 152 000
GRAND TOTAL	R11 097 000

 

 

 

 

 

 

 

In 2014-15 there was a significant increase in the expenditure on advertising. This was mainly due to the fact that the Department’s communication strategy was approved well in advance, which allowed for better planning and forecasting relating to which communication campaigns would be funded. Besides these scheduled campaigns, communication around new initiatives such as the introduction of the HPV vaccine and the First 1000 Days were also included in this expenditure.