Local Government, Environmental Affairs and Development Planning

[a] 

*Drop in visitor numbers during the 2020 and 2021 financial years are attributed to the COVID-19 outbreak and regulations enforced at the time.

[a]    Access Week provides free access to all members of the public to participate in recreational activities that a protected area has on offer from picnicking, birding, hiking or mountain biking just to mention a few. CapeNature also uses this opportunity to facilitate a variety of organised educational programmes for different community groups at several of its reserves during this period.

[c]    The success of the Access Week campaign will be measured by awareness drives and promotional marketing tactics.

• The number of visitors to the reserves.
• The number of environmental education initiatives on reserve.
• Social media and digital engagement
• Earned media through press release distribution.
• Paid media through advertising reach.